How often AI cites Indeed

Indeed was founded in 2004 and has belonged to Recruit Holdings since 2012. Beyond job listings, the site holds four types of pages that AI answers draw on.

1. Job listings, which show which companies are hiring, for which roles and where.
2. Company pages, with employee reviews, ratings, salaries and questions from candidates.
3. Salary pages by job title and city, built from listings and reports by users.
4. Career advice articles for job seekers and employers: how to write a cover letter, how to run an interview, what a role involves day to day.

The fourth category is the one people tend to overlook. These guides exist in many languages and follow the phrasing of everyday questions, which makes them ready-made material for a model looking for a clear explanation.

Indeed citations come from two families of prompts: those of job seekers and those of employers or HR teams.

• Job seekers: "How much does a nurse earn in Lyon?", "What does a supply chain manager do?", "How to answer the question about my weaknesses in an interview".
• Employers: "How to write a job description for a sales assistant", "Best job boards to recruit developers", "How to reduce time to hire".
• Company research: "Is [company] hiring?", "[company] employee reviews".

Among the industries tracked on this site, human resources is where Indeed comes up most naturally: recruitment agencies, staffing firms, HR software, training providers. When a prompt asks which agency or platform to use for hiring, Indeed is both a source and one of the options named in the answer.

Only models that search before answering can link to Indeed. A model answering from training data may still name Indeed as a job site, but that is a mention without a source link, and the figures on this page count links only.

Gemini relies on Google Search, where Indeed salary pages and career guides rank for many job-related queries, so they are frequent candidates for its sources. Perplexity searches every time and shows several sources side by side, a format that suits pages giving a direct, structured answer such as a salary table.

ChatGPT links to Indeed when its search is active, typically for pay or hiring-process questions that call for current information. Grok may pair Indeed results with recruiters' posts on X. Claude cites less often by default and tends to answer general career questions from its own knowledge.

Salary questions are a special case: pay levels move with the job market, so a model with live search has a good reason to fetch a fresh page rather than trust its memory.

The figures count links to Indeed pages: indeed.com, indeed.fr and country subdomains such as fr.indeed.com. They do not separate a job listing from a career article or a salary page, so a rise can come from any of them.

Because the prompts tracked here are about choosing businesses, Indeed mainly appears when the business itself is linked to employment. Its role for job seekers is much larger than these averages can show.