What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing your website so it gets mentioned and recommended by AI chatbots like ChatGPT, Claude, Gemini, Grok and Perplexity. Unlike traditional SEO which focuses on Google rankings, GEO focuses on how AI models reference your content when answering user questions. The data on this site tracks which domains are most mentioned across 385'000+ AI responses.

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