Security, on this site, means physical security: burglar alarms, video surveillance, access control, safes, security guards and fire safety equipment. It is distinct from Cybersecurity, which covers the protection of data and IT systems. AI answers in this industry draw on alarm and smart home brands, guarding companies, regulators, certification bodies and comparison or test sites.

495
AI answers in this industry
somfy.fr
most cited domain (20.81 per 100 answers)
Trustpilot
most cited platform (2.83 per 100 answers)

Biggest movers in September 2026

Fewer than 1'000 answers in August 2026 or September 2026 here: a month-over-month change would not be reliable, so none is shown.

Most cited domains in AI answers, Security

How to read it: each bar is a domain; its length is its number of citations per 100 answers over the selected period and filters.

Domains ranked by citations per 100 answers, all periods combined.

RankRank changeDomainCitationsper 100 answersShare of citations12 months
1No comparison
somfy.fr +1 subdomain
  • somfy.fr 95
  • boutique.somfy.fr 8
10320.814.11%Trend: 37.04 in Jul 2026, 12.00 in Sep 2026, high 37.04.
2No comparisonverisure.fr7715.563.07%Trend: 28.89 in Jul 2026, 10.22 in Sep 2026, high 28.89.
3No comparisonsectoralarm.fr489.701.91%Trend: 14.81 in Jul 2026, 6.22 in Sep 2026, high 14.81.
4No comparisonajax.systems397.881.55%Trend: 10.37 in Jul 2026, 7.56 in Sep 2026, high 10.37.
5No comparison
ring.com +1 subdomain
  • fr-fr.ring.com 23
  • ring.com 11
346.871.36%Trend: 8.89 in Jul 2026, 9.78 in Sep 2026, high 9.78.
6No comparisondeltadore.fr336.671.32%Trend: 7.41 in Jul 2026, 5.78 in Sep 2026, high 7.41.
7No comparisonaltofeu.fr295.861.16%12.89 in Sep 2026.
8No comparisonprotexio-securite.fr224.440.88%16.30 in Aug 2026.
9No comparisonlebutsecurite.fr183.640.72%13.33 in Aug 2026.
10No comparisonnetatmo.com173.430.68%Trend: 7.41 in Jul 2026, 3.11 in Sep 2026, high 7.41.
11No comparisonsecurexpert.fr163.230.64%Trend: 6.67 in Aug 2026, 3.11 in Sep 2026, high 6.67.
12No comparisoncnpp.com153.030.60%Trend: 5.19 in Jul 2026, 5.93 in Aug 2026, high 5.93.
13No comparisonofcid.fr153.030.60%6.67 in Sep 2026.
14No comparisondegrouptest.com142.830.56%Trend: 5.19 in Jul 2026, 5.19 in Aug 2026, high 5.19.
15No comparisonalertis.fr132.630.52%5.78 in Sep 2026.
16No comparisoneurofeu.fr132.630.52%5.78 in Sep 2026.
17No comparisonpro-incendie-lorraine.fr132.630.52%5.78 in Sep 2026.
18No comparisonb-secure.fr122.420.48%8.89 in Aug 2026.
19No comparisongov.uk122.420.48%5.33 in Sep 2026.
20No comparisonnstifrance.fr122.420.48%5.33 in Sep 2026.

Rankings are rebuilt from monthly rankings: the counts at the end of a list can be minimums. Industry: the business of the analyzed website, classified by Sorank. Data since July 2026. Rank change: rank in the September 2026 monthly list against August 2026 (new: absent from the August 2026 list). A dash: fewer than 1'000 answers in one of the two months in this scope, or absent from the September 2026 list. 12 months: monthly rate per 100 answers; gaps when the domain is out of the monthly list, hollow points for months under 1'000 answers.

Most cited platforms in AI answers, Security

How to read it: each bar is one of the tracked platforms; its length is its number of citations per 100 answers over the selected period.

RankRank changePlatformper 100 answers12 months
1No comparisonTrustpilot2.83Trend: 6.67 in Jul 2026, 0.44 in Sep 2026, high 6.67.
2No comparisonYouTube2.02Trend: 5.19 in Jul 2026, 0.00 in Sep 2026, high 5.19.
3No comparisonAmazon1.62Trend: 2.22 in Jul 2026, 0.89 in Sep 2026, high 2.22.
4No comparisonApple1.21Trend: 2.96 in Jul 2026, 0.44 in Sep 2026, high 2.96.
5No comparisonWikipedia0.61Trend: 0.74 in Jul 2026, 0.00 in Sep 2026, high 1.48.
6No comparisonLinkedIn0.40Trend: 0.00 in Jul 2026, 0.00 in Sep 2026, high 1.48.
7No comparisonFacebook0.20Trend: 0.74 in Jul 2026, 0.00 in Sep 2026, high 0.74.
8No comparisonReddit0.20Trend: 0.00 in Jul 2026, 0.00 in Sep 2026, high 0.74.
9No comparisonIndeed0.20Trend: 0.00 in Jul 2026, 0.44 in Sep 2026, high 0.44.

Rank change: rank among the platforms cited in September 2026 against August 2026 (new: not cited in August 2026). A dash: fewer than 1'000 answers in one of the two months in this scope, or not cited in September 2026. 12 months: monthly rate per 100 answers, hollow points for months under 1'000 answers.

AI models compared

How to read it: left, how the citations split between the five models; right, each model's citations per 100 answers, month by month.

Share of citations
Monthly evolution

What do people ask AI about alarms, cameras and guarding?

Households ask about equipment and subscriptions: "best home alarm without a monthly fee", "Verisure or Somfy for a house", "is a wireless alarm reliable", "outdoor camera that works without Wi-Fi". Businesses ask about services: "security guard company for a construction site", "cost of night-time guarding for a warehouse", "remote video monitoring for a car dealership".

A third family of prompts is regulatory: "can I film the street with my camera", "rules for video surveillance in the workplace", "how to become a security guard", "fire extinguisher inspection obligations for a shop". The answer has to be legally correct, so the AI turns to official sources before naming any company.

Comparisons run through all three families. People rarely ask about one brand alone: they ask which of two systems to choose, or whether a monitored subscription is worth its price compared with a self-installed kit.

Brands, regulators and certifiers: the sources AIs rely on

  • Equipment brands and monitored alarm providers. Makers of alarms, connected cameras and home automation (Somfy, Verisure, Ring, Netatmo, Ajax Systems and others) are cited for product features and subscription models. Their product pages and buying guides set the vocabulary of many answers.
  • Guarding and security service companies. Large groups such as Securitas or G4S, and regional firms with detailed service pages, are cited for business prompts.
  • Regulators and public bodies. Data protection authorities (the CNIL in France) for video surveillance rules, the bodies that license private security staff (the CNAPS in France, the SIA in the United Kingdom), and the authorities that approve cameras filming public spaces (the prefecture in France).
  • Certification and standards bodies such as the CNPP in France, which certifies equipment and installers.
  • Test and comparison sites, consumer review platforms and video reviews on YouTube, used for "best alarm" style prompts.

Fire safety companies (extinguishers, fire alarms, evacuation training) also belong to this industry. They attract mostly compliance questions from businesses, and official safety regulations are cited alongside them.

Reading the results as a security company

Two different contests coexist in this industry. On the consumer side, a handful of equipment brands and monitored alarm providers recur across many answers, because they publish extensive product content and are widely reviewed. A local installer competes with them mainly through local prompts ("alarm installer in Rennes") and through expertise on a specific need: a holiday home, a farm, a small shop.

On the business side, the market is more fragmented. Guarding, fire safety and access control prompts often name regional companies, provided their sites list the services, the areas covered and the licences and certifications they hold. Facts stated in plain text are facts a model can repeat when it justifies a recommendation.

In GEO (Generative Engine Optimization) terms, regulatory prompts are an opening. Companies that explain the rules correctly (signage, how long recordings may be kept, filming employees) can be cited as experts, not only as vendors.

Practical steps for alarm, surveillance and guarding companies

  1. Describe each offer precisely: equipment brand and model, installation, monitoring by a remote surveillance centre, subscription price or the absence of one, contract length.
  2. Display your licences and certifications in plain text (in France, the CNAPS authorisation for guarding, the APSAD certification for installers and the NF&A2P mark for alarm equipment).
  3. Publish guides on the rules your customers worry about: filming a street or a neighbour's garden, video surveillance of employees, how long recordings may be kept, fire extinguisher checks.
  4. Create pages for each city or region you cover and for each type of site you protect (homes, shops, construction sites, events).
  5. Collect reviews from both residential and business customers, and keep your listings on review platforms and local directories consistent with your website.
  6. Draw a clear line between physical security and cybersecurity on your pages, so that AI models do not mistake a guarding or alarm company for an IT provider.

Frequently asked questions

What is the difference between the Security and Cybersecurity industries?

Security covers the protection of people and premises: alarms, video surveillance, access control, safes, guards and fire safety. Cybersecurity covers the protection of data and information systems: security software, penetration testing, data protection services. A company offering both is classified by its main activity, the one its website mainly promotes.

Why do AI assistants cite the CNIL when I ask about security cameras?

Because filming people is regulated by data protection law, and the CNIL is the French authority that publishes the rules on video surveillance at home, at work and in shops. Models answer the legal part of the question first, from official sources, then mention equipment or installers. Other countries have their own data protection authorities that play the same role.

How can a local alarm installer compete with big brands in AI answers?

By targeting the prompts big brands answer poorly: local ones ("alarm installer in Toulouse"), specific ones (holiday home, farm, small shop) and technical ones (compatibility between brands, maintenance). Pages stating the brands installed, the area served, certifications and prices, backed by local reviews, give AI models precise reasons to name an independent installer.

Which websites do AI assistants cite for Security businesses?

somfy.fr (20.81 citations per 100 answers), verisure.fr (15.56) and sectoralarm.fr (9.70), across 495 answers from ChatGPT, Claude, Gemini, Grok and Perplexity about Security businesses since July 2026.

Which platforms do AI assistants cite in Security?

Trustpilot (2.83 citations per 100 answers), YouTube (2.02) and Amazon (1.62).

Method and sources

387'471 answers from ChatGPT, Claude, Gemini, Grok and Perplexity, from August 2025 to September 2026, to the questions Sorank asks every week to follow its clients' visibility (88% of them in French). A citation is a source domain given in an answer; the rate is the number of citations per 100 answers. Data snapshot of 2 October 2026.

Full methodology · Raw data (JSON)

How to cite this page: Sorank Data, “Websites AI cites most in Security (September 2026)”, data.sorank.com, data snapshot of 2 October 2026.

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